Lifecycle Marketing Leader

New HubSpot Course is Live!

I’ve got a brand new course showcasing how you can utilize smart content, one of HubSpot’s most underrated and underutilized features, to create hyper-personalized emails and landing pages that convert.

I'm Mike K. Tatum

I’m the Director of Lifecycle Marketing at Athletic Greens and in my role I oversee the strategy and execution of email, SMS, and other customer experience programs. Prior to that I served on the Demand Generation team at SurveyMonkey.

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Where I've Worked

Recent Talk


I hosted a breakout session at HubSpot’s INBOUND 22 where I walked 2,000 attendees through how to get the most out one of HubSpot’s most powerful personalization features.